Pechakucha: gênero discursivo multissemiótico
The expansion of access to digital technologies favors the development of increasingly rapid and global communication in the different spheres of human activity. In this context, new discursive genres appear to meet the current demands for social interaction: among them, Pechakucha (PK). To contribu...
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| Formato: | Dissertação |
| Idioma: | pt_BR |
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Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/handle/123456789/33296 |
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| Resumo: | The expansion of access to digital technologies favors the development of increasingly rapid
and global communication in the different spheres of human activity. In this context, new
discursive genres appear to meet the current demands for social interaction: among them,
Pechakucha (PK). To contribute to this reflection, this documentary research, of a qualitative
and interpretative nature, takes PK as its object of study. Our general objective is to define PK
as a multisemiotic discursive genre and, to achieve it, we have established two specific
objectives: a) to identify the multisemiotic aspects of PK and b) to map the rhetorical
movements of PK. To accomplish our goals, we base ourselves on the dialogical conception
of language and on the discursive genre (BAKHTIN [1929] 2016), as well as on the
understanding that the discursive genre is always allied to social action (BAZERMAN, 2011),
in literacy studies of a sociocultural nature (KLEIMAN [1995] 2008; TINOCO, 2008; ROJO,
2015) and aspects of multisemiosis (ROJO; BARBOSA, 2015). The data analysis indicates
some singularities of the PK regarding the textual, cognitive and social dimensions of this
genre, which is by nature multisemiotic. In this analysis, the observation of the recurring
patterns of the PK’s rhetorical movements supports the Bakhtinian notion of the discursive
genre’s relative stability, despite it being such a recent phenomenon. |
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