Estratégias de marketing como um diferencial na escolha do supermercado de bairro

The aim of this research is to study the different retail marketing strategies as a competitive factor for consumers within small grocery stores in Natal. As a consequence, this work is based on extensive group of interviews (survey) by using the Likert scale. Based on statistic analysis by using th...

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Principais autores: Queiroz, Tatiana Silva de, Souza, Tereza de, Gouvinhas, Reidson Pereira
格式: article
语言:pt_BR
出版: Editora Mackenzie Universidade Presbiteriana Mackenzie
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在线阅读:https://repositorio.ufrn.br/handle/123456789/33269
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