Estratégias de marketing como um diferencial na escolha do supermercado de bairro
The aim of this research is to study the different retail marketing strategies as a competitive factor for consumers within small grocery stores in Natal. As a consequence, this work is based on extensive group of interviews (survey) by using the Likert scale. Based on statistic analysis by using th...
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| Main Authors: | , , |
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| Format: | article |
| Language: | pt_BR |
| Published: |
Editora Mackenzie Universidade Presbiteriana Mackenzie
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| Subjects: | |
| Online Access: | https://repositorio.ufrn.br/handle/123456789/33269 |
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