Franchising e especialização de serviços como estratégia de crescimento e manutenção: uma análise através da Matriz SWOT e GUT na DDEx – Direct to Door Express

The growing quest for market share and competitive advantage, is forcing managers to adapt their businesses so that they are prepared to meet the constant changes and consumer demands. Therefore, this study aims to establish a strategic policy of action for DDEx - Direct to Door Express, defining th...

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Bibliografische gegevens
Hoofdauteurs: Queiroz, Jamerson Viegas, Hékis, Hélio Roberto, Nascimento, Hermeson Mendes do, Nelson, Rafael Beserra, Almeida, Victor Duarte de
Formaat: article
Taal:pt_BR
Gepubliceerd in: Universidade Estadual Paulista (UNESP)
Onderwerpen:
Planejamento Estratégico
Estratificação GUT
Análise SWOT
Franchising
Online toegang:https://repositorio.ufrn.br/jspui/handle/123456789/29932
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https://repositorio.ufrn.br/jspui/handle/123456789/29932

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