Franchising e especialização de serviços como estratégia de crescimento e manutenção: uma análise através da Matriz SWOT e GUT na DDEx – Direct to Door Express
The growing quest for market share and competitive advantage, is forcing managers to adapt their businesses so that they are prepared to meet the constant changes and consumer demands. Therefore, this study aims to establish a strategic policy of action for DDEx - Direct to Door Express, defining th...
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| Auteurs principaux: | , , , , |
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| Format: | article |
| Langue: | pt_BR |
| Publié: |
Universidade Estadual Paulista (UNESP)
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| Accès en ligne: | https://repositorio.ufrn.br/jspui/handle/123456789/29932 |
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