Filme publicitário e(m) dialogização: processos de refração no projeto de dizer de um gênero híbrido

This research questions the discursive sphere responsible for creating and publishing the utterances which arouse the market‟s consumption. Its chief goal is to comprehend the current configuration of the utterance project about the advertising films genre, specifically taking into account materi...

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Bibliografische gegevens
Hoofdauteur: Vieira, Tacicleide Dantas
Andere auteurs: Alves, Maria da Penha Casado
Formaat: doctoralThesis
Taal:pt_BR
Gepubliceerd in: Brasil
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Online toegang:https://repositorio.ufrn.br/jspui/handle/123456789/28875
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