Filme publicitário e(m) dialogização: processos de refração no projeto de dizer de um gênero híbrido

This research questions the discursive sphere responsible for creating and publishing the utterances which arouse the market‟s consumption. Its chief goal is to comprehend the current configuration of the utterance project about the advertising films genre, specifically taking into account materi...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Vieira, Tacicleide Dantas
Weitere Verfasser: Alves, Maria da Penha Casado
Format: doctoralThesis
Sprache:pt_BR
Veröffentlicht: Brasil
Schlagworte:
Online Zugang:https://repositorio.ufrn.br/jspui/handle/123456789/28875
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