Dimensões da experiência turística memorável no conteúdo gerado pelos usuários: um estudo com turistas argentinos que visitaram o destino Natal (Brasil)
In the eagerness to understand the tourist experience, that construct emerges as a key concept for the Field of Tourism Studies, immersed in the middle of incessant academic debates between the perspectives of the Human and Social Sciences and those from Marketing and Management. The search for a...
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| Formato: | Dissertação |
| Idioma: | pt_BR |
| Publicado em: |
Brasil
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| Endereço do item: | https://repositorio.ufrn.br/jspui/handle/123456789/28724 |
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| Resumo: | In the eagerness to understand the tourist experience, that construct emerges as a key concept
for the Field of Tourism Studies, immersed in the middle of incessant academic debates
between the perspectives of the Human and Social Sciences and those from Marketing and
Management. The search for a consensus on the dimensions and phases of the mentioned
construct becomes complex due to its subjective load and the diversity of gazes. On the other
hand, besides influencing tourists’ decision-making process, user-generated content on the
Internet (UGC) is also a pathway to reconstruct the memorable tourist experience (MTE).
Since 2013, Argentina has represented the main international outbound tourists’ market for
the destination Natal. Therefore, this research aims to analyze the dimensions of the MTE of
Argentines who visited the destination Natal (Brazil) reflected in the UGC published by those
visitors. To achieve that, an exploratory and descriptive research is presented from the
argentine tourist’s perspective reflected in UGC published in the virtual community
TripAdvisor, complemented with a systematized review of international literature. Data
analysis is based on a hermeneutic-interpretive mixed-methods approach, both quantitative
and qualitative, about the MTE dimensions in a general way and focusing on four specific
aspects during the tourist trip: displacement, accommodation, gastronomy and on-site
activities. Both content and discourse analyses were applied, with the support of research
software, on a total sample of 1.450 online travel reviews. Among the results of the analysis,
there is a predominance of perceived quality as an emerging dimension, and of the aesthetic
dimension. Contemplation of the landscape and the environment is a relevant element. The
trend in the perception of experience presents a high polarization among tourists among
Argentine tourists, who are interested in participating in the processes of co-creation of the
tourist experience with other tourists. The gastronomic experience presents the best
evaluation among Argentine tourists, as opposed to the experience of displacement. Buenos
Aires stands out as the main outbound region of Argentine tourists who publish their
experience about destination Natal. We conclude that it is possible to identify cognitiveaffective dimensions of the MTE in UGC, and that the MTE of argentine tourists who visited
destination Natal is emotionally positive and with a passive participation, based mainly on
aesthetic, hedonist and consumption-based values. Regarding the theoretical contributions,
the present dissertation offers an enhanced comprehension of the nature of the tourist
experience and the cognitive-affective dimensions of the MTE throughout the tourist journey.
The study also epistemologically explores different theoretical perspectives about the tourist
experience, co-created among the actors of the tourism system. A theoretical-methodological
framework is proposed from an aspect-based Small Data perspective, with practical
implications for the destination in order to obtain a thick and deep knowledge about the
Argentine tourists experience and, thus, to improve the international incoming tourism
politics, planning and management. |
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