Análise das dimensões de um destino turístico inteligente: um estudo em Natal/RN (Brasil)
With the proposal to leverage the tourism activity through the application of Information and Communication Technology (ICT), the advent of smart technologies corroborate with the development of the concept of Smart Tourism Destination (STD). In this context, this study analyzed aspects of the Na...
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| Formato: | Dissertação |
| Idioma: | pt_BR |
| Publicado em: |
Brasil
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| Endereço do item: | https://repositorio.ufrn.br/jspui/handle/123456789/27672 |
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| Resumo: | With the proposal to leverage the tourism activity through the application of Information and
Communication Technology (ICT), the advent of smart technologies corroborate with the
development of the concept of Smart Tourism Destination (STD). In this context, this study
analyzed aspects of the Natal tourist destination (Rio Grande do Norte) as a Smart Tourist
Destination. To reach the objective of the research was used the Spanish model of the Valencian
Community, INVAT.TUR, which presents indicators such as Governance, Sustainability,
Connectivity, Sensorization, Information and Innovation system. The INVAT.TUR model was
used to guide the research and it was adapted to the reality of the destination. Regarding the
means of research, it was conducted interviews with 10 (ten) public and private managers,
related to the tourist activity of Natal through a semi-structured script. The research is of a
descriptive and exploratory nature using a qualitative approach through the technique of content
analysis. To assist in data analysis, the NVIVO Software was used (version 12.0). According
to the data analyzed in the survey, in the vision of the INVAT.TUR, Natal is in embryonic stage
as a Smart Tourist Destination. In the view of the interviewed managers, despite the great tourist
potential, the absence of strategies and actions delays the advancement of the destination. From
the research, it was concluded that Natal is still at a level below what is expected of a Smart
Tourism Destination and strategies are needed to boost the development of the destination
through participatory planning of the actors of the tourism production chain. |
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