Estratégias de marketing na indústria da água: estudo de caso da empresa Minuto Água®
Organizations, during their innovation management process, perceive the need to define the most appropriate innovation strategy to make their business proposal reach the market with greater potentiality and probability of success. Therefore, Minuto Água, acting in the market with water purifiers...
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| Formato: | Dissertação |
| Idioma: | pt_BR |
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Brasil
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| Endereço do item: | https://repositorio.ufrn.br/jspui/handle/123456789/27517 |
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| Resumo: | Organizations, during their innovation management process, perceive the need to
define the most appropriate innovation strategy to make their business proposal
reach the market with greater potentiality and probability of success. Therefore,
Minuto Água, acting in the market with water purifiers since the year 2012, has
been adapting and innovating its process of filtering, design and commerce,
according to the needs existing in the market, over the years. Through research
and studies done on water, the company Minuto Agua has envisioned a promising
market in the segment. The water problem is related from its scarcity to the quality
of the water that the population has access to. Currently there are water
improvement methods with innovative technologies that make it excellent for
consumption, several of these methods are already used in some countries such
as: Germany, Japan, USA. By studying and visualizing this market niche, the
Minuto Água company initially became its CNAE, which was consulting, training
and education, and throughout the research it was realized the possibility of
expanding the business beyond existing activities, inserting the CNAE of retail trade
and wholesaler, with the purpose of giving people the opportunity to have access to
technologies that promote health, well being and quality of life through water, the
objective of this work is to present a new marketing model for the Water Minute,
based on innovative water treatment processes and communication and marketing
strategies with the individual. |
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