Acessibilidade da informação no e-commerce na aviação comercial na perspectiva do consórcio W3C
The present study aims to analyze the accessibility to information on e-commerce in commercial aviation from the W3C perspective. The approach methodology is qualitative - quantitative, analytical, descriptive and exploratory. The empirical field consists of secondary and primary data, based on d...
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| Format: | Dissertação |
| Jezik: | pt_BR |
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Brasil
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| Online pristup: | https://repositorio.ufrn.br/jspui/handle/123456789/27465 |
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| Sažetak: | The present study aims to analyze the accessibility to information on e-commerce in
commercial aviation from the W3C perspective. The approach methodology is
qualitative - quantitative, analytical, descriptive and exploratory. The empirical field consists
of secondary and primary data, based on documentary (sample) research, focusing on standards
and guidelines for accessibility to information in the airline industry. As for e-commerce
websites, one hundred and thirteen airlines were delimited, with sixty-one companies
participating in global alliances: Star Alliance, One World and Sky Team. The metrics were
analyzed through Access Monitor, which is based on the WCAG 2.0 - World Wide Web
Consortium International [W3C]. Compliance requirements are found at priority levels A (basic
level), AA (medium level) and AAA (high level) in individual webpages, and in some cases, in
webpage sets. Afterwards, the clusters analysis used the quantitative method of hierarchical
classification based on the Euclidean Distance - shorter distance, which aims to group the cases
by similarities and dissimilarities, seeking homogeneity. The methodology used was spatial
temporal, with transversal cut. The retrospective phase of the study in the Brazilian context
occurred between 2015 and 2016. The prospective phase covered seventy-one countries in five
continents, and occurred between January and June 2018, and between December 2018 and
February 2019. As a result, one hundred and two airlines failed the W3C Consortium
accessibility standards. Only Asiana Airlines, a Star Alliance member, and Azores Airlines,
outside global alliances, passed. Clusters’ analysis concluded different degrees of
inaccessibility in the air sector, configured with scarce points of positive convergence for the
consumer. Among the analyzable error patterns, some dispersions appear to be larger. On the
other hand, another pattern of homogeneous and simultaneous error was revealed, increasing
the degree of inaccessibility to the AAA level.This attributed to the variance of these errors and
other unanalyzable typologies aggravates the degree of inaccessibility, nullifying the positive
aspects of the announced convergence. The error pattern shows that the homogeneity at the
micro level of the alliances occurs at the AAA level, and that the companies are also
interconnected by the inverse process of dispersion against the significant variance of these
errors at level A, thus, forming the heterogeneity of the groups. The practical implications of
this work reflect in the right to choose between tariff possibilities, e-ticket purchase and web
check-in and check-in. Thus, it is verified that as the accessibility to information is limited, the
right of choice of the consumer is also limited. |
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