#Lifestyle: a imagem do corpo fitness feminino como produto de consumo no instagram
The present thesis addresses the desire for media visibility in cyberculture, the image of the fitness body as a media product in the hyperconsumption society, narcissism and the aesthetics of the existence lived in contemporary society. The media and communication technologies are progressively...
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| פורמט: | doctoralThesis |
| שפה: | por |
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Brasil
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| גישה מקוונת: | https://repositorio.ufrn.br/jspui/handle/123456789/26649 |
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| סיכום: | The present thesis addresses the desire for media visibility in cyberculture, the image of the
fitness body as a media product in the hyperconsumption society, narcissism and the aesthetics
of the existence lived in contemporary society. The media and communication technologies are
progressively standardizing, labeling the body ideal, and suggesting a perfect body, healed,
without fat or excess, stimulating the consumption of goods and services. The image cult of the
fitness body has become a reference for social relations; individuals tend to communicate and
create bonds through the same goal: to conquer the perfect body, the one understood as such by
society. This process becomes hybrid, follows a trend, and causes a life change that is shared
and rewarded, with followers of the same style. This thesis had as object of investigation and
analysis the image of the fitness body as lifestyle and consumer product in the profile of
Webcelebridade Priscila Soares in Instagram as a form of Ecommercer. Thus, we adopted a
theoretical-methodological model focused on three categories: the transformation, interaction
and sharing of the image of the fitness body as a product of consumption in cyberspace.
In this sense, it was possible to understand that the transformations in the bodies are able to
alter the social practices in which they are inserted, to influence them and to modify them
through the social interactions and the behaviors through the instances of mediation and
mediatizations of symbolic and cultural goods consumption. |
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