Os likes como expressão da afetividade em rede no Instagram
This study demand to understand how utilizers of social networks use the interaction tool known as “like” to communicate their affections. This form of expression is used in the interfaces of social networks as a mechanism for interaction between social actors. We used samples from four focal gro...
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| Formato: | Dissertação |
| Idioma: | por |
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Brasil
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| Endereço do item: | https://repositorio.ufrn.br/jspui/handle/123456789/26575 |
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| Resumo: | This study demand to understand how utilizers of social networks use the interaction tool
known as “like” to communicate their affections. This form of expression is used in the
interfaces of social networks as a mechanism for interaction between social actors. We used
samples from four focal groups belonging to Y and Z’s generations, utilizers of the social
network "Instagram". As a basic research method, we're crossing between ethnography,
qualitative research and netnography. The general objective of this study is to understand
"likes" as an expression of network affectivity on Instagram. In order to discuss these network
affectivitiness, we have dialogues with authors as Muniz Sodré (2002, 2006), Richard
Miskolci (2017), Lúcia Santaella (2003, 2007, 2016), Raquel Recuero (2009, 2012, 2014) and
Zigmaunt Baumant. This research points that social relations, in liquid modernity, are
ubiquitous, omnipresent and transcend temporality, space and culture. Just as the media
converged, especially with the arrival of the smartphone, a technological apparatus, the social
relations are converging symbiotically in the post-human culture. In the post-digital’s era, it’s
no longer possible to separate real from virtual, including human relations. |
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