Abordagem de tratamento e análise de dados de avaliação da qualidade de serviços utilizando a escala SERVQUAL e mapas auto-organizáveis Kohonen (Som)
In the current scenario of economic hardship, many companies have turned to consumer information in order to optimize the use of resources for the continuous improvement of their services. Increasingly these organizations seek to know the wants and needs of their customers, as well as how the ove...
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| Format: | Dissertação |
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| Online dostop: | https://repositorio.ufrn.br/jspui/handle/123456789/26267 |
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