Abordagem de tratamento e análise de dados de avaliação da qualidade de serviços utilizando a escala SERVQUAL e mapas auto-organizáveis Kohonen (Som)

In the current scenario of economic hardship, many companies have turned to consumer information in order to optimize the use of resources for the continuous improvement of their services. Increasingly these organizations seek to know the wants and needs of their customers, as well as how the ove...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Silva, Sanderson Santos Azevedo da
Awduron Eraill: Costa, José Alfredo Ferreira
Fformat: Dissertação
Iaith:por
Cyhoeddwyd: Brasil
Pynciau:
Mynediad Ar-lein:https://repositorio.ufrn.br/jspui/handle/123456789/26267
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!