Recursos e capacidades geradores de vantagem competitiva na pós-graduação: a análise em uma Universidade Federal
In the face of increasing dynamism and competitiveness in the market, a good strategy becomes an essential element for the survival of organizations. In this way, acquiring a competitive advantage about the competitors represents an increasingly complex and necessary factor, making the organizations...
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| Formato: | Dissertação |
| Idioma: | por |
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| Endereço do item: | https://repositorio.ufrn.br/jspui/handle/123456789/24214 |
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| Resumo: | In the face of increasing dynamism and competitiveness in the market, a good strategy becomes an essential element for the survival of organizations. In this way, acquiring a competitive advantage about the competitors represents an increasingly complex and necessary factor, making the organizations resources and capabilities key elements in this process. With that, to know them and, mainly, to understand them becomes primordial. However, despite the models created to understand the competitive advantage generated through resources and capabilities, it is a fact that not all organizations function in the same way, making the main features and capacities of competitive advantage not the same for all they. It is noticed, then, that these models are applied predominantly in private organizations, with just a little knowledge about their effectiveness in others organizational types, making it necessary, in this way, an in-depth and directed study for each type of organization. Within this context are included the public universities that, within their complexities, increasingly value the quality of their services, thus creating strategies for the generation of competitive advantages and mechanisms capable of measuring their performance. In this sense, the performance of higher education institutions (HEIs) has been the object of increasing attention in recent years, being the subject of several national and international studies. Knowing this, this research, using the single case study strategy, aimed to analyze the main types of resources and capacities generating competitive advantage in a Post Graduate Program (PGP), from the point of view of its own students and professors, using the Perspective of the VRIO model. Thus, the data collection was done through documentary analysis and the application of a semi-structured script. This research identified that students and professors believe that only a few specific resources are capable of generating competitive advantage to the PGP, such as the financial information platform Bloomberg and the methodology disciplines and professors. One of the buildings, the professors, students and the production generated by the Program were identified as generators of competitive parity to the PGP. Finally, the Program is at a competitive disadvantage in technological, physical, content, integrations and the Program corporate connections resources and capacities. The results found by the study can serve as input to the strategic planning of the PGP, and can also be replicated to other Programs. |
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