Processo de desenvolvimento de novos produtos em startups: proposta de modelo
The Product Development Process includes activities ranging from ideation to the discontinuation of the product on the market. Due to the complexity of this process, many models have been proposed to assist and guide this activity in different sectors of the economy. Some of these are designed for a...
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| Formato: | Dissertação |
| Idioma: | por |
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| Endereço do item: | https://repositorio.ufrn.br/jspui/handle/123456789/23035 |
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| Resumo: | The Product Development Process includes activities ranging from ideation to the discontinuation of the product on the market. Due to the complexity of this process, many models have been proposed to assist and guide this activity in different sectors of the economy. Some of these are designed for a specific type of business as in the case of new companies or startups. The dissertation aims to propose a model to manage the product development process in startups. The knowledge used to design results from a systematic literature review and case studies in three springs an incubator companies. The proposed model consists of four phases. Each phase involves specific activities and the use of tools and support the execution of techniques. The phase generating hypotheses involves opportunities for identification, proposed solutions and formulate hypotheses. The hypotheses validation phase includes the construction of MVP and acceptance testing on the market. Phase construction and prototype testing involves the characterization of the product and the resources needed for their production. Finally, the production and marketing phase includes establishing the company and the sales and marketing plan. The results include theoretical and practical contributions. The first is related to the expansion of knowledge about a specific type of company, which so far is little studied. Since from a practical point of view, the proposed process is a new method to assist in the management and implementation of activities related to product development. |
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