Gerando modelo de negócio: a pré-incubação como ambiente experimental

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The main objective of this research is to create a model for monitoring and evaluating companies in the pre-incubation stage, in a technology-based incubator located at the Federal University of Rio Grande do Norte (UFRN). The monitoring and evaluation model was structured according to the program s...

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Principais autores: Cruz, Anderson Paiva, Pimenta, Iris Linhares, Carvalho, Maria Luiza Azevedo, Maciel, Raquel Siqueira
Formato: article
Idioma:por
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Assuntos:
Base Tecnológica
Pré-incubação
Startups
Empreendedores
Business Model Generation
Design Thinking
Technology-Based Incubator
Pre-Incubation
Entrepreneurs
Endereço do item:https://repositorio.ufrn.br/jspui/handle/123456789/22284
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spelling ri-123456789-222842017-11-03T14:35:57Z Gerando modelo de negócio: a pré-incubação como ambiente experimental Generating business model: the pre-incubation as experimental environment Cruz, Anderson Paiva Pimenta, Iris Linhares Carvalho, Maria Luiza Azevedo Maciel, Raquel Siqueira Base Tecnológica Pré-incubação Startups Empreendedores Business Model Generation Design Thinking Technology-Based Incubator Pre-Incubation Entrepreneurs The main objective of this research is to create a model for monitoring and evaluating companies in the pre-incubation stage, in a technology-based incubator located at the Federal University of Rio Grande do Norte (UFRN). The monitoring and evaluation model was structured according to the program set for the pre-incubation stage. In this stage, the function of the incubator is to support entrepreneurs in transforming innovative ideas into profitable businesses. The incubator offers courses and mentorships on Business Model Generation (BMG), Design Thinking, Lean Startup, Blue ocean strategy, Metrics and Indicators, as well as Pitch. Methods for monitoring the entrepreneurs combines the concepts presented in the course modules with the construction stages of BMG, prototype development and business validation. Methodologically, this research is characterized as an exploratory study with a qualitative approach. Action Research was used for the monitoring model and for the definition of the course modules. The definition of a standard model for the monitoring and evaluation of companies in a pre-incubation phase, allowed for a more precise monitoring of the company's developmental stage, and allowed the incubator to perform its role more efficiently Este estudo visa contribuir para a construção de um modelo de monitoramento e avaliação que possibilite um melhor acompanhamento das empresas na fase de pré-incubação em uma incubadora de base tecnológica da Universidade Federal do Rio Grande do Norte (UFRN). O modelo de monitoramento e avaliação foi estruturado de acordo com o programa definido para a pré-incubação da incubadora. Na etapa de pré-incubação a incubadora tem a função de apoiar empreendedores a transformarem ideias inovadoras em negócios rentáveis e, para isso, oferece cursos e mentorias sobre Business Model Generation (BMG); Design Thinking Startup Enxuta; Estratégia do Oceano Azul; Métricas e Indicadores; e Pitch. A forma de acompanhamento dos empreendedores concilia os conceitos apresentados nos módulos do curso com as etapas de construção do BMG, desenvolvimento do protótipo e validação do negócio proposto pelos empreendedores. Metodologicamente, trata-se de uma pesquisa exploratória, com abordagem qualitativa, sendo utilizada a Pesquisa-ação para o modelo de acompanhamento das empresas e definição dos módulos do curso.A definição de um modelo padrão para acompanhamento e avaliação das empresas pré-incubadas permitiu um acompanhamento mais preciso do estágio de desenvolvimento da empresa e possibilitou que a incubadora pudesse cumprir seu papel de forma mais eficiente 2017-03-16T19:43:31Z 2017-03-16T19:43:31Z 2016-01 article CRUZ, Anderson Paiva et al. Gerando modelo de negócio: a pré-incubação como ambiente experimental. International Journal of Innovation, v. 4, 2016, p. 84-98. Disponível em: <http://dx.doi.org/10.5585/iji.v4i1.41>. Acesso em: 16 mar. 2017. https://repositorio.ufrn.br/jspui/handle/123456789/22284 por Acesso Aberto application/pdf
institution Repositório Institucional
collection RI - UFRN
language por
topic Base Tecnológica
Pré-incubação
Startups
Empreendedores
Business Model Generation
Design Thinking
Technology-Based Incubator
Pre-Incubation
Entrepreneurs
spellingShingle Base Tecnológica
Pré-incubação
Startups
Empreendedores
Business Model Generation
Design Thinking
Technology-Based Incubator
Pre-Incubation
Entrepreneurs
Cruz, Anderson Paiva
Pimenta, Iris Linhares
Carvalho, Maria Luiza Azevedo
Maciel, Raquel Siqueira
Gerando modelo de negócio: a pré-incubação como ambiente experimental
description The main objective of this research is to create a model for monitoring and evaluating companies in the pre-incubation stage, in a technology-based incubator located at the Federal University of Rio Grande do Norte (UFRN). The monitoring and evaluation model was structured according to the program set for the pre-incubation stage. In this stage, the function of the incubator is to support entrepreneurs in transforming innovative ideas into profitable businesses. The incubator offers courses and mentorships on Business Model Generation (BMG), Design Thinking, Lean Startup, Blue ocean strategy, Metrics and Indicators, as well as Pitch. Methods for monitoring the entrepreneurs combines the concepts presented in the course modules with the construction stages of BMG, prototype development and business validation. Methodologically, this research is characterized as an exploratory study with a qualitative approach. Action Research was used for the monitoring model and for the definition of the course modules. The definition of a standard model for the monitoring and evaluation of companies in a pre-incubation phase, allowed for a more precise monitoring of the company's developmental stage, and allowed the incubator to perform its role more efficiently
format article
author Cruz, Anderson Paiva
Pimenta, Iris Linhares
Carvalho, Maria Luiza Azevedo
Maciel, Raquel Siqueira
author_facet Cruz, Anderson Paiva
Pimenta, Iris Linhares
Carvalho, Maria Luiza Azevedo
Maciel, Raquel Siqueira
author_sort Cruz, Anderson Paiva
title Gerando modelo de negócio: a pré-incubação como ambiente experimental
title_short Gerando modelo de negócio: a pré-incubação como ambiente experimental
title_full Gerando modelo de negócio: a pré-incubação como ambiente experimental
title_fullStr Gerando modelo de negócio: a pré-incubação como ambiente experimental
title_full_unstemmed Gerando modelo de negócio: a pré-incubação como ambiente experimental
title_sort gerando modelo de negócio: a pré-incubação como ambiente experimental
publishDate 2017
url https://repositorio.ufrn.br/jspui/handle/123456789/22284
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AT macielraquelsiqueira gerandomodelodenegocioapreincubacaocomoambienteexperimental
AT cruzandersonpaiva generatingbusinessmodelthepreincubationasexperimentalenvironment
AT pimentairislinhares generatingbusinessmodelthepreincubationasexperimentalenvironment
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