A difusão de inovações tecnológicas como estratégia da oferta do mercado da construção civil em Natal/RN
In the present the technological innovations must be seen as a competitive strategy of the organizations in the sector of the civil construction. The diffusion of new technologies in this sector is very similar to the applied one in to too many industrial sectors, however, in case of the civil const...
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| Formato: | Dissertação |
| Idioma: | por |
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| Endereço do item: | https://repositorio.ufrn.br/jspui/handle/123456789/21510 |
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| Resumo: | In the present the technological innovations must be seen as a competitive strategy of the organizations in the sector of the civil construction. The diffusion of new technologies in this sector is very similar to the applied one in to too many industrial sectors, however, in case of the civil construction, still there happens certain degree of resistance of the wrapped parts. We will discuss some aspects associated to the adoption of technological innovations in the sector of the civil construction like strategy of the offer of the property Market. The problematics of this inquiry is concentrated in enlarging the understanding of the use of the technological innovations in the property production like a reflex of the changes in the constructive and material systems. Leaving from the empirical case and using the established base there is claimed to test the hypothesis of which the process of introduction of technological innovations in the market of the construction follows the logic of increase in value of the property undertakings privileging the undertakings of high standard and located in the most valued districts, with the adoption of materials and the most current and efficient constructive processes. It intends to study then the evolution in the use of technological innovations connected with the constructive processes while differential in the strategies used by the property promoters in the local authority of Natal / RN between 1990 and 2010. For so much there was taken like base the database lifted by QUEIROZ (2012), selecting a representative sample through the stratification of the elements inside the outlined universe, which turned in 83 vertical residential property undertakings investigated, distributed in four administrative regions of the local authority. Finally there is ended which property market of Natal / RN, did not use the moment of strong development in the city to grow and to develop his constructive processes to (innovate), relative of attracting consumers and even obtaining bigger profits in the property undertakings, in other words, they did not use the technological innovation as strategy in the offer of his property products |
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