Antecedentes do engajamento em boca a boca eletrônico positivo entre turistas

This study examined the influence of the tourism destination image as well as satisfaction and motivation in the intention of engaging in a positive electronic word of mouth (eWOM) by tourists through Facebook. In addition, it was also specifically expected to assess the sociodemographic profile...

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主要作者: Chagas, Márcio Marreiro das
其他作者: Ramos, Anatália Saraiva Martins
格式: doctoralThesis
語言:por
出版: Universidade Federal do Rio Grande do Norte
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在線閱讀:https://repositorio.ufrn.br/jspui/handle/123456789/20377
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