Antecedentes do engajamento em boca a boca eletrônico positivo entre turistas
This study examined the influence of the tourism destination image as well as satisfaction and motivation in the intention of engaging in a positive electronic word of mouth (eWOM) by tourists through Facebook. In addition, it was also specifically expected to assess the sociodemographic profile...
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| Format: | doctoralThesis |
| Jezik: | por |
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Universidade Federal do Rio Grande do Norte
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| Teme: | |
| Online pristup: | https://repositorio.ufrn.br/jspui/handle/123456789/20377 |
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