Integrating strategic and sustainable design approach for innovation process: a cement case study
Global society and technology have changed the relationships of the market. Quality and cost are not the main aspects of any industrial product. On the other hand, design, innovation and sustainability became significant requirements to company’s competitiveness. In this context, the design appro...
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ri-123456789-185052017-11-02T05:36:28Z Integrating strategic and sustainable design approach for innovation process: a cement case study Integrando abordagens de design estratégico e sustentável para o processo de inovação: o cimento como estudo de caso Silva, Cristiano Alves da Macedo, Susie Negreiros, Gileno Ribeiro, Kilder Strategic Design Sustainable Brand Sustainable Design Global society and technology have changed the relationships of the market. Quality and cost are not the main aspects of any industrial product. On the other hand, design, innovation and sustainability became significant requirements to company’s competitiveness. In this context, the design approach has shown evolutions, integrating social and environmental aspects beside traditional aspects such as technical and economic. Still, design has been becoming a strategic opportunity for companies, improving their competitiveness and increasing their market share. Thus, this research has analyzed the integration of both the Sustainable Design and Strategic Design Coaching (SDC) method in the making decision activities of companies. A cement company (BQMIL) was assigned as case study, in which the previous results have pointed out the significant hole of those concepts to generate Eco-innovation and Eco-Brand to increase its market share, corroborating the expectative of the design team 2015-02-25T15:08:57Z 2015-02-25T15:08:57Z 2014 article ALVES, C. ; MACEDO, S. ; NEGREIROS, G. ; RIBEIRO, K. . Integrating strategic and sustainable design approach for innovation process: a cement case study. e-Revista LOGO, Santa catarina, v. 3, n. 1, p. 72-82, 2014. ISSN: 2238-2542. Disponível em: <http://incubadora.periodicos.ufsc.br/index.php/eRevistaLOGO/issue/view/479/showToc> Acesso em: 26 Jan. 2015 2238-2542 https://repositorio.ufrn.br/jspui/handle/123456789/18505 en application/pdf |
| institution |
Repositório Institucional |
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RI - UFRN |
| language |
English |
| topic |
Strategic Design Sustainable Brand Sustainable Design |
| spellingShingle |
Strategic Design Sustainable Brand Sustainable Design Silva, Cristiano Alves da Macedo, Susie Negreiros, Gileno Ribeiro, Kilder Integrating strategic and sustainable design approach for innovation process: a cement case study |
| description |
Global society and technology have changed the relationships of the market.
Quality and cost are not the main aspects of any industrial product. On the other
hand, design, innovation and sustainability became significant requirements
to company’s competitiveness. In this context, the design approach has shown
evolutions, integrating social and environmental aspects beside traditional
aspects such as technical and economic. Still, design has been becoming a
strategic opportunity for companies, improving their competitiveness and
increasing their market share. Thus, this research has analyzed the integration
of both the Sustainable Design and Strategic Design Coaching (SDC) method
in the making decision activities of companies. A cement company (BQMIL)
was assigned as case study, in which the previous results have pointed out the
significant hole of those concepts to generate Eco-innovation and Eco-Brand to
increase its market share, corroborating the expectative of the design team |
| format |
article |
| author |
Silva, Cristiano Alves da Macedo, Susie Negreiros, Gileno Ribeiro, Kilder |
| author_facet |
Silva, Cristiano Alves da Macedo, Susie Negreiros, Gileno Ribeiro, Kilder |
| author_sort |
Silva, Cristiano Alves da |
| title |
Integrating strategic and sustainable design approach for innovation process: a cement case study |
| title_short |
Integrating strategic and sustainable design approach for innovation process: a cement case study |
| title_full |
Integrating strategic and sustainable design approach for innovation process: a cement case study |
| title_fullStr |
Integrating strategic and sustainable design approach for innovation process: a cement case study |
| title_full_unstemmed |
Integrating strategic and sustainable design approach for innovation process: a cement case study |
| title_sort |
integrating strategic and sustainable design approach for innovation process: a cement case study |
| publishDate |
2015 |
| url |
https://repositorio.ufrn.br/jspui/handle/123456789/18505 |
| work_keys_str_mv |
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| _version_ |
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