Integrating strategic and sustainable design approach for innovation process: a cement case study
Global society and technology have changed the relationships of the market. Quality and cost are not the main aspects of any industrial product. On the other hand, design, innovation and sustainability became significant requirements to company’s competitiveness. In this context, the design appro...
Na minha lista:
| Principais autores: | , , , |
|---|---|
| Formato: | article |
| Idioma: | English |
| Publicado em: |
|
| Assuntos: | |
| Endereço do item: | https://repositorio.ufrn.br/jspui/handle/123456789/18505 |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|
| Resumo: | Global society and technology have changed the relationships of the market.
Quality and cost are not the main aspects of any industrial product. On the other
hand, design, innovation and sustainability became significant requirements
to company’s competitiveness. In this context, the design approach has shown
evolutions, integrating social and environmental aspects beside traditional
aspects such as technical and economic. Still, design has been becoming a
strategic opportunity for companies, improving their competitiveness and
increasing their market share. Thus, this research has analyzed the integration
of both the Sustainable Design and Strategic Design Coaching (SDC) method
in the making decision activities of companies. A cement company (BQMIL)
was assigned as case study, in which the previous results have pointed out the
significant hole of those concepts to generate Eco-innovation and Eco-Brand to
increase its market share, corroborating the expectative of the design team |
|---|