Casal nacional: significações do corpo e do figurino no telejornalismo
The main objective of this study is to investigate the meanings of body and costume as essential components of television journalists aesthetic discourse, as exemplified by the presenters of Jornal Nacional, from Rede Globo. The study is inspired on the paths proposed by semiotics, and combines thi...
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Formato: | Dissertação |
Idioma: | por |
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Universidade Federal do Rio Grande do Norte
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Endereço do item: | https://repositorio.ufrn.br/jspui/handle/123456789/16399 |
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Resumo: | The main objective of this study is to investigate the meanings of body and costume as
essential components of television journalists aesthetic discourse, as exemplified by
the presenters of Jornal Nacional, from Rede Globo. The study is inspired on the paths
proposed by semiotics, and combines this approach with other techniques of scientific
investigation to identify the meanings of this non-verbal communication form. For
that, this work uses the concept of communication proposed by the Palo Alto School s
authors, more specifically the concept of Watzlawick et al. (2005), which understands
communication like relation and inherent of human beings. The precepts of complex
thought and the hologramatic principle of Morin (1990), which value the union and
the need to connect the knowledge of elements or parts to that of the systems these
parts constitute, is also present in the thinking that guides the work. Throughout the
chapters, we elucidate our understanding of body and television as media, and fashion
and television journalism as languages. This work approaches a televisual history of
Jornal Nacional in order to better understand the aesthetic proposed by television news
over time, its presenters and costumes. The elements that are part of the televisual
language s expression and content are addressed so that we can better understand the
importance of body and presenters costume in this context. Finally, we conduct an
analysis of the meanings of television journalism presenters body and costume
through their stereotypes, their integration into the fashion cycle and also into the
televisual analysis of the most important costume elements of Jornal Nacional s
presenter couple: colors, models and accessories. We thus seek to strengthen the
understanding of the wardrobe inseparable from the body as communication and
detail some of their production understanding processes. The women historical role in
brazilian television journalism, as well as masculinization of TV journalism
environment are important elements to contextualize televisual language thinking in
contemporary society. The investigation covers the origins, concepts, proposals,
stereotypes, prejudices, reproductions, naturalizations and reinterpretation of the body
and the costume of the presenters through time and the relationship between body,
fashion and communication |
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