Sistema de gestão ambiental sob a perspectiva da resource-based view: um estudo de caso no verdegreen Hotel - João Pessoa/PB
The pressure for a new pattern of sustainable development began to require of modern organizations the conciliation between competitiveness and a environmental protection. In this sense, a tool that acts in the implementation of structured strategies is the Environmental Management System (EMS), whi...
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| Formato: | Dissertação |
| Idioma: | por |
| Publicado em: |
Universidade Federal do Rio Grande do Norte
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| Endereço do item: | https://repositorio.ufrn.br/jspui/handle/123456789/15079 |
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| Resumo: | The pressure for a new pattern of sustainable development began to require of modern
organizations the conciliation between competitiveness and a environmental protection. In
this sense, a tool that acts in the implementation of structured strategies is the Environmental
Management System (EMS), which focuses on improving environmental performance. This
improvement, in turn, can generate to the organizations many benefits , among which,
obtaining competitive advantages, susceptible of measurement from different perspectives.
One of these is the application of VRIO model, reasoned by the Resource-Based View
(RBV), which considers that differences between companies occurs due to differences
between its internal resources and capabilities. However, although was been found some
studies in the literature that evaluate the competitive potential of certain organizations , such
assessments are not performed on specific objects, like the SEM s. Thus, the aim of this study
was to evaluate the resources and capabilities (environmental strategies) adopted by the SGA
of the Verdegreen Hotel, identifying which of these have the potential to generate competitive
advantage. For this, this exploratory-descriptive character study and delineated as field
research and case study was used as data collection tools: a literature survey, semi-structured
interviews, document research and participant observation. The interpretation of results and
consolidation of information were conducted from a qualitative approach, using two
techniques of data analysis, namely: content analysis and analysis through VRIO model. The
results show that the hotel is quite structured in relation to their EMS, as well as reaching
related to improving the management of environmental factors, strengthening the image and
gains in competitiveness benefits. On the other hand, the main difficulties for the
implementation of the system are related to employees and suppliers. With regard to
environmental strategies adopted, of the 25 strategies identified, 10 showed the potential to
generate competitive advantage |
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