Estratégia de marketing ambiental no varejo de alimentos: um estudo sobre as variáveis utilizadas pelo consumidor na decisão de compra de produtos orgânicos
Demand for organic foods within in Brazil are growing, characterizing itself for if constituting in a new strategical segment of commercialization. In this context, the objective of this research was to investigate the variables used by consumers in the purchase decision of organic products, aiming...
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| 格式: | Dissertação |
| 语言: | por |
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Universidade Federal do Rio Grande do Norte
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| 在线阅读: | https://repositorio.ufrn.br/jspui/handle/123456789/15077 |
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