Estratégia de marketing ambiental no varejo de alimentos: um estudo sobre as variáveis utilizadas pelo consumidor na decisão de compra de produtos orgânicos

Show other versions (1)

Demand for organic foods within in Brazil are growing, characterizing itself for if constituting in a new strategical segment of commercialization. In this context, the objective of this research was to investigate the variables used by consumers in the purchase decision of organic products, aiming...

Full description

Saved in:
Bibliographic Details
Main Author: Tacconi, Marli de Fátima Ferraz da Silva
Other Authors: Marques Júnior, Sérgio
Format: masterThesis
Language:por
Published: Universidade Federal do Rio Grande do Norte
Subjects:
Estratégia ambiental
Decisão de compra
Produto orgânico
Environmental strategy
Purchase decision
Organic product
CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO
Online Access:https://repositorio.ufrn.br/jspui/handle/123456789/15077
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

https://repositorio.ufrn.br/jspui/handle/123456789/15077

Similar Items