Fatores da satisfação e fidelidade de clientes: um estudo no setor de telefonia móvel celular
This thesis deals with the factors affecting customer satisfaction and loyalty in the mobile phone telecom sector. It is adapted a model proposed by Johnson et al. (2001) of quality and loyalty antecedent factors. It is conducted a survey with a sample of 385 customers of mobile phone telecom sector...
Na minha lista:
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | Dissertação |
| 語言: | por |
| 出版: |
Universidade Federal do Rio Grande do Norte
|
| 主題: | |
| 在線閱讀: | https://repositorio.ufrn.br/jspui/handle/123456789/15055 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|