Estratégia de operações no varejo: um estudo sobre perfilar mercado, produto e operações no setor de supermercados

The objective of this Thesis is to investigate the strategic alignment between market end operations in the retail supermarket sector applying the concept product profiling by Hill (1993). To the developing was utilized a methodology of the cases study had were a evolvement if the action research in...

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Библиографические подробности
Главный автор: Lima, Juaceli Araújo de
Другие авторы: Ramos, Rubens Eugênio Barreto
Формат: Dissertação
Язык:por
Опубликовано: Universidade Federal do Rio Grande do Norte
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Online-ссылка:https://repositorio.ufrn.br/jspui/handle/123456789/15047
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