Estratégia de operações no varejo: um estudo sobre perfilar mercado, produto e operações no setor de supermercados

The objective of this Thesis is to investigate the strategic alignment between market end operations in the retail supermarket sector applying the concept product profiling by Hill (1993). To the developing was utilized a methodology of the cases study had were a evolvement if the action research in...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Lima, Juaceli Araújo de
Weitere Verfasser: Ramos, Rubens Eugênio Barreto
Format: Dissertação
Sprache:por
Veröffentlicht: Universidade Federal do Rio Grande do Norte
Schlagworte:
Online Zugang:https://repositorio.ufrn.br/jspui/handle/123456789/15047
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