Balanced scorecard como ferramenta de gestão aplicada a unidade hospitalar privada
In this study the objective is to implant Balanced Scorecard administration for the development of a Strategic Map, for the support of the electric outlet of decisions in the administration of operations of an unit of attendance doctor-hospitalar. The present work presents a case study developed at...
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| Formato: | Dissertação |
| Idioma: | por |
| Publicado em: |
Universidade Federal do Rio Grande do Norte
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| Assuntos: | |
| Endereço do item: | https://repositorio.ufrn.br/jspui/handle/123456789/15006 |
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| Resumo: | In this study the objective is to implant Balanced Scorecard administration for the
development of a Strategic Map, for the support of the electric outlet of decisions in the
administration of operations of an unit of attendance doctor-hospitalar. The present work
presents a case study developed at a private hospital in the State of Rio Grande do
Norte. The collection of data was developed after the analysis of the revision of the
literature, and he/she had as critical judgement of evaluation used by the following Unit.
The work is concluded in the proposition of a strategic map that elevates the return on
investment (financial perspective), in the item profitability and growth. In the search of
the customer's satisfaction (customer's perspective), that is nothing else than it already
exists inside of the Unit in study, just needing to be organized and aligned with the
executive picture and the other collaborators. The requirements competitiveness,
information, innovation and technology (perspective of the internal processes), they
were indispensable to eliminate the re-work, waste and to improve the automation. It is
finally, the investment and development of innovation mechanisms, they enlarge
important competitive advantage in the processes for creation of value, through the
ability, attitude and knowledge (perspective of the learning and growth). As one of the
results of this study a strategic map was developed, looked for in Balanced Scorecard,
for support in the electric outlet of decisions of the administration of operations of an Unit
Doctor- Healthcare |
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