Gestão de satisfação e fidelidade do cliente na hotelaria :um estudo sobre os fatores que influenciam a satisfação e a fidelidade do turista internacional no Brasil

The objective of this thesis was studying the factors which contribute to customer s satisfaction and loyalty, focusing the Norwegian model of satisfaction and loyalty of the consumer, applied in the sector of hotel services in Natal/RN, Brazil. The theoretical research was led through the concepts...

Full description

Saved in:
Bibliographic Details
Main Author: González, Mario Orestes Aguirre
Other Authors: Ramos, Rubens Eugênio Barreto
Format: masterThesis
Language:por
Published: Universidade Federal do Rio Grande do Norte
Subjects:
Qualidade
Satisfação do cliente
Fidelidade do cliente
Turismo e Hotelaria
Quality
Customer s satisfaction
Customer satisfaction
Tourism and hotels
CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO
Online Access:https://repositorio.ufrn.br/jspui/handle/123456789/14986
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

https://repositorio.ufrn.br/jspui/handle/123456789/14986

Similar Items