Gestão de satisfação e fidelidade do cliente na hotelaria :um estudo sobre os fatores que influenciam a satisfação e a fidelidade do turista internacional no Brasil

The objective of this thesis was studying the factors which contribute to customer s satisfaction and loyalty, focusing the Norwegian model of satisfaction and loyalty of the consumer, applied in the sector of hotel services in Natal/RN, Brazil. The theoretical research was led through the concepts...

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Hlavní autor: González, Mario Orestes Aguirre
Další autoři: Ramos, Rubens Eugênio Barreto
Médium: masterThesis
Jazyk:por
Vydáno: Universidade Federal do Rio Grande do Norte
Témata:
Qualidade
Satisfação do cliente
Fidelidade do cliente
Turismo e Hotelaria
Quality
Customer s satisfaction
Customer satisfaction
Tourism and hotels
CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO
On-line přístup:https://repositorio.ufrn.br/jspui/handle/123456789/14986
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https://repositorio.ufrn.br/jspui/handle/123456789/14986

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