Gestão de satisfação e fidelidade do cliente na hotelaria :um estudo sobre os fatores que influenciam a satisfação e a fidelidade do turista internacional no Brasil
The objective of this thesis was studying the factors which contribute to customer s satisfaction and loyalty, focusing the Norwegian model of satisfaction and loyalty of the consumer, applied in the sector of hotel services in Natal/RN, Brazil. The theoretical research was led through the concepts...
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| Format: | Dissertação |
| Idioma: | por |
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Universidade Federal do Rio Grande do Norte
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| Accés en línia: | https://repositorio.ufrn.br/jspui/handle/123456789/14986 |
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