Fatores da satisfação e fidelidade de clientes na hotelaria: um estudo sobre a percepção dos gestores de hotéis

This Master of Science Thesis deals with the perception of hotels managers about the factors affecting the loyalty and satisfaction of its customers. It is surveyed a group of managers attending a hotel industry meeting and the results of their responses are compared with three surveys on tourist sa...

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Bibliografische gegevens
Hoofdauteur: Farias, Adriana Cavalcante de
Andere auteurs: Ramos, Rubens Eugênio Barreto
Formaat: Dissertação
Taal:por
Gepubliceerd in: Universidade Federal do Rio Grande do Norte
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Online toegang:https://repositorio.ufrn.br/jspui/handle/123456789/14944
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