Fatores da satisfação e fidelidade de clientes na hotelaria: um estudo sobre a percepção dos gestores de hotéis

This Master of Science Thesis deals with the perception of hotels managers about the factors affecting the loyalty and satisfaction of its customers. It is surveyed a group of managers attending a hotel industry meeting and the results of their responses are compared with three surveys on tourist sa...

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Détails bibliographiques
Auteur principal: Farias, Adriana Cavalcante de
Autres auteurs: Ramos, Rubens Eugênio Barreto
Format: Dissertação
Langue:por
Publié: Universidade Federal do Rio Grande do Norte
Sujets:
Accès en ligne:https://repositorio.ufrn.br/jspui/handle/123456789/14944
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