Fatores da satisfação e fidelidade de clientes na hotelaria: um estudo sobre a percepção dos gestores de hotéis

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This Master of Science Thesis deals with the perception of hotels managers about the factors affecting the loyalty and satisfaction of its customers. It is surveyed a group of managers attending a hotel industry meeting and the results of their responses are compared with three surveys on tourist sa...

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Bibliographic Details
Main Author: Farias, Adriana Cavalcante de
Other Authors: Ramos, Rubens Eugênio Barreto
Format: masterThesis
Language:por
Published: Universidade Federal do Rio Grande do Norte
Subjects:
Serviço ao cliente
Satisfação do cliente
Hotelaria
Fidelidade do cliente Dissertação
Customer service
Customer satisfaction
Hospitality
CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO
Online Access:https://repositorio.ufrn.br/jspui/handle/123456789/14944
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