Fatores da satisfação, fidelidade e recomendação em serviço de saúde: estudo em setor ambulatorial de hospital

This thesis deals with the factors affecting customer satisfaction, loyalty and recommendation in the health care sector. It is adapted a model proposed by Johnson et al. (2001) of quality and loyalty antecedent factors and it is conducted a survey with a sample of 109 customers of a hospital on the...

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Príomhchruthaitheoir: Silva, Arivalda Bezerra da
Rannpháirtithe: Ramos, Rubens Eugênio Barreto
Formáid: Dissertação
Teanga:por
Foilsithe / Cruthaithe: Universidade Federal do Rio Grande do Norte
Ábhair:
Rochtain ar líne:https://repositorio.ufrn.br/jspui/handle/123456789/14898
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