Fatores da satisfação, fidelidade e recomendação em serviço de saúde: estudo em setor ambulatorial de hospital
This thesis deals with the factors affecting customer satisfaction, loyalty and recommendation in the health care sector. It is adapted a model proposed by Johnson et al. (2001) of quality and loyalty antecedent factors and it is conducted a survey with a sample of 109 customers of a hospital on the...
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| Format: | Dissertação |
| Langue: | por |
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Universidade Federal do Rio Grande do Norte
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| Accès en ligne: | https://repositorio.ufrn.br/jspui/handle/123456789/14898 |
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