Fatores da satisfação e fidelidade do cliente: um estudo no varejo de supermercado
This thesis deals with the factors affecting customer satisfaction and loyalty in the supermarket sector. It is adapted a model proposed by Johnson et al. (2001) and included the brand construct as a loyalty of construct antecedent. It is conducted a survey with a sample of 290 customers of a superm...
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| Formaat: | Dissertação |
| Taal: | por |
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Universidade Federal do Rio Grande do Norte
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| Online toegang: | https://repositorio.ufrn.br/jspui/handle/123456789/14864 |
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