Fatores da satisfação e fidelidade do cliente: um estudo no varejo de supermercado
This thesis deals with the factors affecting customer satisfaction and loyalty in the supermarket sector. It is adapted a model proposed by Johnson et al. (2001) and included the brand construct as a loyalty of construct antecedent. It is conducted a survey with a sample of 290 customers of a superm...
שמור ב:
| מחבר ראשי: | |
|---|---|
| מחברים אחרים: | |
| פורמט: | Dissertação |
| שפה: | por |
| יצא לאור: |
Universidade Federal do Rio Grande do Norte
|
| נושאים: | |
| גישה מקוונת: | https://repositorio.ufrn.br/jspui/handle/123456789/14864 |
| תגים: |
הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
|