Fatores da satisfação e fidelidade do cliente: um estudo no varejo de supermercado
This thesis deals with the factors affecting customer satisfaction and loyalty in the supermarket sector. It is adapted a model proposed by Johnson et al. (2001) and included the brand construct as a loyalty of construct antecedent. It is conducted a survey with a sample of 290 customers of a superm...
Saved in:
Main Author: | |
---|---|
Other Authors: | |
Format: | masterThesis |
Language: | por |
Published: |
Universidade Federal do Rio Grande do Norte
|
Subjects: | |
Online Access: | https://repositorio.ufrn.br/jspui/handle/123456789/14864 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|