Fatores da satisfação e fidelidade do cliente: um estudo no varejo de supermercado
This thesis deals with the factors affecting customer satisfaction and loyalty in the supermarket sector. It is adapted a model proposed by Johnson et al. (2001) and included the brand construct as a loyalty of construct antecedent. It is conducted a survey with a sample of 290 customers of a superm...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Dissertação |
| Sprache: | por |
| Veröffentlicht: |
Universidade Federal do Rio Grande do Norte
|
| Schlagworte: | |
| Online Zugang: | https://repositorio.ufrn.br/jspui/handle/123456789/14864 |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|