O modelo de gestão estratégica do Ministério Público do Estado do Rio Grande do Norte: a análise da implantação do Balanced Scorecard
The goal of this research was to analyze the model of strategic management of the MPRN concerning the methodological guidelines presented by Balanced Scorecard. It is based in a theoretical referential which contemplates the themes, new public management, strategic management and Balanced Scoreca...
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Formato: | Dissertação |
Idioma: | por |
Publicado em: |
Universidade Federal do Rio Grande do Norte
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Endereço do item: | https://repositorio.ufrn.br/jspui/handle/123456789/12225 |
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Resumo: | The goal of this research was to analyze the model of strategic management of the
MPRN concerning the methodological guidelines presented by Balanced Scorecard.
It is based in a theoretical referential which contemplates the themes, new public
management, strategic management and Balanced Scorecard, focusing on applying
the methodology in the public sector. This research is classified as descriptive and
exploratory. According to the methods applied, it is a case study and, according to its
approach, it is qualitative. The subjects of this research are members of the institution
involved in the process of its strategic management. The data was collected by
means of semi-structured interviews and document analysis, done by means of
method content analysis. Concerning the goal of this research, it points out that the
MPRN has not concluded the implantation cycle of Balanced Scorecard, furthermore,
important flaws in the steps of organizational alingment have been identified,
specially when it refers to communication policy, implementing incentive actions and
focused training in developing competences. It yet reveals that the implantation of
BSC has allowed the introduction of changes in the Institution dynamics to seek
better results, however the MPRN has faced and has not adequately gotten over the
same difficulties reported in various cases of BSC implantation in public
organizations |
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