Os efeitos das reclamações online na lealdade dos consumidores: um estudo experimental
In an environment of constant change, technological developments, market competition and more informed consumers, the search for a lasting relationship through the conquest of loyalty has become the objective of companies. However, several authors suggest that this loyalty can be affected by negativ...
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| Formaat: | Dissertação |
| Taal: | por |
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Universidade Federal do Rio Grande do Norte
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| Online toegang: | https://repositorio.ufrn.br/jspui/handle/123456789/12161 |
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