Os efeitos das reclamações online na lealdade dos consumidores: um estudo experimental
In an environment of constant change, technological developments, market competition and more informed consumers, the search for a lasting relationship through the conquest of loyalty has become the objective of companies. However, several authors suggest that this loyalty can be affected by negativ...
Spremljeno u:
| Glavni autor: | |
|---|---|
| Daljnji autori: | |
| Format: | Dissertação |
| Jezik: | por |
| Izdano: |
Universidade Federal do Rio Grande do Norte
|
| Teme: | |
| Online pristup: | https://repositorio.ufrn.br/jspui/handle/123456789/12161 |
| Oznake: |
Dodaj oznaku
Bez oznaka, Budi prvi tko označuje ovaj zapis!
|