Os efeitos das reclamações online na lealdade dos consumidores: um estudo experimental

In an environment of constant change, technological developments, market competition and more informed consumers, the search for a lasting relationship through the conquest of loyalty has become the objective of companies. However, several authors suggest that this loyalty can be affected by negativ...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Almeida, Tatiane Nunes Viana de
अन्य लेखक: Ramos, Anatália Saraiva Martins
स्वरूप: Dissertação
भाषा:por
प्रकाशित: Universidade Federal do Rio Grande do Norte
विषय:
ऑनलाइन पहुंच:https://repositorio.ufrn.br/jspui/handle/123456789/12161
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