Os efeitos das reclamações online na lealdade dos consumidores: um estudo experimental
In an environment of constant change, technological developments, market competition and more informed consumers, the search for a lasting relationship through the conquest of loyalty has become the objective of companies. However, several authors suggest that this loyalty can be affected by negativ...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Dissertação |
| Sprache: | por |
| Veröffentlicht: |
Universidade Federal do Rio Grande do Norte
|
| Schlagworte: | |
| Online Zugang: | https://repositorio.ufrn.br/jspui/handle/123456789/12161 |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|