COMPETITIVE INTELLIGENCE: A STUDY OF THE INVOLVEMENT BY SENIOR CORPORATE MANAGEMENT AT REDEPETRO COMPANIES
The objective of this study is to identify the most significant contributors for the competitive intelligence development at REDEPETRO´s companies in Rio Grande do Norte with 88 partner companies in the city of Mossoró-RN. The non probable sampling resulted in 59 valid responses. It involves a corre...
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| Principais autores: | Echternacht, Tiago Henrique de Souza, Câmara Ferreira, José Sueldo, Araújo, José Anízio Rocha de, Quandt, Carlos Olavo |
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| Formato: | Online |
| Idioma: | por |
| Publicado em: |
Portal de Periódicos Eletrônicos da UFRN
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| Endereço do item: | https://periodicos.ufrn.br/ambiente/article/view/7036 |
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