INSTITUTIONALIZATION OF THE BALANCED SCORECARD: THE CASE OF A BRAZILIAN ORGANIZATION
Organizations find themselves increasingly forced to innovate in the use of management tools to support the decision-making process in order to create a competitive advantage over your competitors. In this context, the Balanced Scorecard is seen as an assessment tool of corporate performance that go...
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Principais autores: | Eberle de Almeida, Veronica, Colauto, Romualdo Douglas, Costa, Mayla Cristina |
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Formato: | Online |
Idioma: | por |
Publicado em: |
Portal de Periódicos Eletrônicos da UFRN
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Endereço do item: | https://periodicos.ufrn.br/ambiente/article/view/6049 |
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